Every flow we ship.
Every trigger. Every cadence.
The complete library — what gets pushed into your Klaviyo when we set you up. Every flow is event-triggered, mobile-optimized, brand-kit-injected, and ships with niche-specific subject-line variants.
Live · last 24h
Aurelia Wellness
● openedReplenishment
Time to restock your stack
Your reorder window opened today.
Lumen Jewelry
● clickedWelcome · 3/5
A quiet new edit
Made for the way you actually live.
Atlas Apparel
● convertedVIP early access
Drop · 24h early access
VIP early access starts now →
Northwave
● openedCross-sell
Single → set upgrade
Round out your collection at 20% off.
Hayfield & Co
● clickedWelcome · 1/5
Welcome — start here
The story behind every send.
Skye Studio
● convertedAbandoned cart · 2/3
You left this behind
Still thinking about it? Here's 10%.
Maris Skin
● openedReplenishment
Your routine, refreshed
Two new products in your tier.
Forge Cookware
● clickedCross-sell
Pan + lid, tighter price
Save $40 when you grab the pair.
Aurelia Wellness
● openedReplenishment
Time to restock your stack
Your reorder window opened today.
Lumen Jewelry
● clickedWelcome · 3/5
A quiet new edit
Made for the way you actually live.
Atlas Apparel
● convertedVIP early access
Drop · 24h early access
VIP early access starts now →
Northwave
● openedCross-sell
Single → set upgrade
Round out your collection at 20% off.
Hayfield & Co
● clickedWelcome · 1/5
Welcome — start here
The story behind every send.
Skye Studio
● convertedAbandoned cart · 2/3
You left this behind
Still thinking about it? Here's 10%.
Maris Skin
● openedReplenishment
Your routine, refreshed
Two new products in your tier.
Forge Cookware
● clickedCross-sell
Pan + lid, tighter price
Save $40 when you grab the pair.
Architecture
One subscriber, many paths.
A single trigger can branch into welcome, cart-recovery, and browse-abandonment arms — running in parallel, never colliding, with quiet hours respected.
welcome
Welcome series
Brand story → social proof → offer → urgency → final ask.
Trigger
List: New subscribers
Best for
all-DTC
Cadence
Sample subject lines
abandoned-cart
Abandoned cart
Reminder → social proof → discount.
Trigger
Metric: Added to Cart
Best for
all-DTC
Cadence
Sample subject lines
abandoned-checkout
Abandoned checkout
Higher urgency than cart — they're warmer.
Trigger
Metric: Started Checkout
Best for
all-DTC
Cadence
Sample subject lines
browse-abandonment
Browse abandonment
Soft nudge + product detail.
Trigger
Metric: Viewed Product
Best for
jewelry, fashion, cookware
Cadence
Sample subject lines
post-purchase
Post-purchase
Thank you → education → review request → cross-sell.
Trigger
Metric: Placed Order
Best for
all-DTC
Cadence
Sample subject lines
winback
Win-back
60 / 90 / 120-day lapsed buyer recovery.
Trigger
Date: 60 days since last order
Best for
all-DTC
Cadence
Sample subject lines
replenishment
Replenishment
Triggered before predicted reorder date.
Trigger
Date: Expected Date of Next Order
Best for
supplements
Cadence
Sample subject lines
vip
VIP / Loyalty
Tier upgrade, exclusive access, early drops.
Trigger
Segment: VIP
Best for
jewelry, fashion, cookware
Cadence
Sample subject lines
review-request
Review request
Triggered post-delivery via Yotpo / Junip / Okendo.
Trigger
Webhook: Order Delivered
Best for
all-DTC
Cadence
Sample subject lines
subscriber-conversion
Subscriber conversion
One-time → subscription upsell. Supplements only.
Trigger
Segment: First-time supplement buyers
Best for
supplements
Cadence
Sample subject lines
back-in-stock
Back in stock
Notify customers when out-of-stock items return.
Trigger
Metric: Back in Stock Notification
Best for
fashion, supplements
Cadence
Sample subject lines
birthday
Birthday / anniversary
Personalized offer on profile birthday.
Trigger
Date: Profile birthday
Best for
all-DTC
Cadence
Sample subject lines
shipping-update
Shipping expectations
Set + reset shipping expectations for long-shipping (dropshipping).
Trigger
Webhook: Order Created
Best for
dropshipping
Cadence
Sample subject lines
refund-deflection
Refund deflection
Pre-emptive education for high-refund-risk products.
Trigger
Webhook: Order Shipped
Best for
dropshipping, supplements
Cadence
Sample subject lines
Trigger types
The 5 ways
a flow starts.
Metric
User performed an event in Klaviyo or Shopify — Started Checkout, Added to Cart, Viewed Product, Active on Site, Placed Order, Subscribed to Back in Stock.
List
User joined a Klaviyo list — typically from a popup form, footer embed, or imported subscriber list.
Segment
User entered a defined segment — VIPs, lapsed buyers, first-time supplement buyers, high-AOV cohort.
Date-based
Anniversary, birthday, predicted Date of Next Order. Klaviyo's predictive analytics powers replenishment timing.
Webhook
External event from Shopify, Recharge, ShipStation, etc. — Order Delivered, Subscription Cancelled, Refund Requested.
Manual
Triggered by an operator or campaign action. Useful for one-off announcements that need flow-style multi-touch.
Utm convention
UTM standard
we wire into every flow.
Every link in every flow we ship is tagged with a consistent UTM pattern, so your Triple Whale / GA / Shopify dashboards attribute revenue cleanly per flow + per email.
utm_source=klaviyo
utm_medium=email
utm_campaign={flow-slug} # welcome, abandoned-cart, post-purchase
utm_content={email-position} # 1 / 2 / 3 — which email in the flow
utm_term={variant} # A / B for split testsWant all of this?
The ELITE tier ships every flow in this library, niche-tuned. Live in days. Yours forever.