Cadence
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for fashion & apparel brands

Email that keeps up with your drops.

Welcome flows that convert in week one. Replenishment for basics. Drop hype, orchestrated.

Free Fashion audit →See pricing

“Your drops deserve more than a blast. We orchestrate the whole journey.”

9:41•••

Inbox

⚙

5 unread · just now

A

Aurelia Wellness

now

Time to restock

Your reorder window opened today.

L

Lumen Jewelry

now

A quiet new edit

Made for the way you actually live.

A

Atlas Apparel

now

Drop · 24h early access

VIP early access starts now →

N

Northwave Cookware

now

Single → set upgrade

Round out your collection at 20% off.

H

Hayfield & Co

now

Welcome — start here

The story behind every send.

A

Aurelia Wellness

now

Time to restock

Your reorder window opened today.

L

Lumen Jewelry

now

A quiet new edit

Made for the way you actually live.

A

Atlas Apparel

now

Drop · 24h early access

VIP early access starts now →

N

Northwave Cookware

now

Single → set upgrade

Round out your collection at 20% off.

H

Hayfield & Co

now

Welcome — start here

The story behind every send.

The playbook

Why fashion & apparel
is different.

  • 017-touch welcome flow with lookbook
  • 02Drop-launch hype sequences
  • 03Replenishment for basics
  • 04VIP early-access tiers

Flow library

Every flow we ship for
fashion & apparel brands.

Welcome series

5 emails

Brand story → social proof → offer → urgency → final ask.

Abandoned cart

3 emails

Reminder → social proof → discount.

Abandoned checkout

3 emails

Higher urgency than cart — they're warmer.

Browse abandonment

2 emails

Soft nudge + product detail.

Post-purchase

4 emails

Thank you → education → review request → cross-sell.

Win-back

3 emails

60 / 90 / 120-day lapsed buyer recovery.

Replenishment

2 emails

Triggered before predicted reorder date.

VIP / Loyalty

3 emails

Tier upgrade, exclusive access, early drops.

Review request

2 emails

Triggered post-delivery via Yotpo / Junip / Okendo.

Back in stock

1 emails

Notify customers when out-of-stock items return.

Birthday / anniversary

1 emails

Personalized offer on profile birthday.

Shipping expectations

3 emails

Set + reset shipping expectations for long-shipping (dropshipping).

Refund deflection

2 emails

Pre-emptive education for high-refund-risk products.

Pricing

Pricing for
fashion & apparel brands.

BASIC

$1,799one-time

6 flows · 19 emails

Start with BASIC →

PRO

$2,999one-time

10 flows · 27 emails

Pick PRO →

ELITE

$3,599one-time

15 flows · 38 emails

Go ELITE →